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Editorial Makeup Artist – Liliano Artistry

Editorial makeup is everywhere, from billboards to art shows to social media. Everything is in the detail with editorial, and it takes a seasoned MUA to walk the fine line between barely-there and overdone. I am an experienced editorial makeup artist based in the Wollondilly Shire and have helped many models and photographers express their artistry through makeup.

What is Editorial Makeup?

Editorial makeup is makeup crafted for the camera. It’s designed to look good in photographs and is commonly seen in magazines, advertisements, and modelling portfolios. While editorial makeup started with print media, today it has also found its way into the digital world. This type of makeup differs from formal, bridal, or special occasion looks in that it conveys a story rather than to suit an individual’s taste.

There are two main types of editorial makeup, namely:

  1. Beauty Editorial Makeup

A beauty editorial is all about the skin, and generally involves super close-up photos that pick up every tiny detail. Most cosmetics and skincare brands do beauty shoots to show off their products. Makeup for a beauty editorial is usually subtle and natural, with emphasis on a particular feature, such as lips for a lipstick brand, eyes for a mascara brand, etc.

The choice of colour is also important, as it can help create a visually harmonious look that speaks to the background, theme, or model’s clothing and complexion.

  1. Fashion and Creative Editorial Makeup

Editorial makeup is closely linked with fashion photography. Photographers and designers often hire an editorial makeup artist as part of their creative team for photoshoots or runway events. These looks are typically bolder and brighter than those used in beauty editorials and may feature avant-garde designs that complement the clothes.

Creative editorial makeup is not usually something one can wear every day. The goal is more artistic than aesthetic, often giving rise to unusual makeup techniques. Graphic liner, bold colours, and 3D elements like jewels and flowers are common in this type of editorial makeup.

My Editorial Experience 

I have been a professional makeup artist in Australia since 2018. I’ve built a diverse editorial makeup portfolio for the past few years. My work has been featured in over 20 international and Australian magazines, including LAUD, Imirage, Vigour, Moevir, Feroce, and Mob Journal. Among these publications were three front-cover photographs. I have also won multiple awards for my creative work, including the Face2Face Award at the Sydney Beauty Expo.

Working with people is second nature to me, and I love being on set with models, photographers, and fellow artists. My experience extends beyond makeup – I can also set and style hair to suit your creative vision.

Book an Editorial Makeup Artist for Your Shoot

I offer editorial makeup for photoshoots of all kinds, from high-fashion prints to corporate branding photography. I am a mobile makeup artist willing to travel across the Wollondilly Shire, Bowral, Mittagong and Moss Vale (Wingecarribee Shire). Get in touch today to book your session.

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